What Are Common Business Continuity Issues in Email Marketing?
Several issues can impact the continuity of email marketing efforts: 1. Technical Failures: Server outages or software bugs can disrupt email campaigns. 2. Cybersecurity Threats: Phishing attacks and data breaches can compromise email lists and systems. 3. Regulatory Changes: Compliance with evolving regulations like GDPR and CAN-SPAM can pose challenges. 4. Natural Disasters: Events like floods or earthquakes can impact infrastructure and personnel. 5. Pandemics: Health crises can affect staff availability and operational capacity.