There are several risks that can affect email marketing, including:
Deliverability Issues: Emails may end up in spam folders or not reach the intended recipients. Legal Compliance: Non-compliance with regulations can result in hefty fines and legal repercussions. Data Breaches: Unauthorized access to email lists can lead to privacy violations and loss of customer trust. Content Relevance: Sending irrelevant content can lead to high unsubscribe rates and low engagement. Technical Failures: Issues with email service providers or software can disrupt campaigns.