Email marketers face several common security threats, including:
Phishing Attacks: Fraudulent attempts to obtain sensitive information by disguising as a trustworthy entity. Malware: Malicious software designed to gain unauthorized access to data. Data Breaches: Unauthorized access to sensitive data, often resulting in data leaks. Spam: Unsolicited emails that can often carry harmful links or attachments.
Being aware of these threats and having strategies in place to counter them is essential.