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What are Email Marketing Metrics to Track?

Tracking the performance of your email campaigns is crucial for optimizing your strategy. Key email marketing metrics include:
Open Rate: The percentage of recipients who open your email.
Click-Through Rate (CTR): The percentage of recipients who clicked on a link within your email.
Bounce Rate: The percentage of emails that could not be delivered.
Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase.
Unsubscribe Rate: The percentage of recipients who opted out of your email list.

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