What are Jane Smith's Best Practices for Email Marketing?
Jane advocates for several best practices in email marketing, including:
Segmentation and targeting to ensure messages are relevant to the audience. Creating compelling subject lines and preheaders to increase open rates. Using responsive design to ensure emails look great on all devices. Implementing A/B testing to continuously refine and improve campaigns. Monitoring and analyzing key metrics such as open rates, click-through rates, and conversions to gauge success and identify areas for improvement.