What Are Long-Tail Keywords and How Can They Benefit Email Marketing?
Long-tail keywords are phrases that are more specific and often less competitive than short-tail keywords. In email marketing, they allow for highly targeted campaigns that can cater to niche audiences. This specificity can result in higher conversion rates as the content is more closely aligned with what the recipient is searching for. Using long-tail keywords can also provide a competitive edge by focusing on less saturated market segments.