Here are some best practices to keep in mind when creating your email creatives:
A/B Testing: Experiment with different subject lines, designs, and copy to see what resonates best with your audience. Use A/B testing to optimize your campaigns. Consistency: Maintain a consistent design and tone across all your emails to strengthen your brand identity. Visual Hierarchy: Use visual hierarchy to guide recipients' attention to the most important elements, such as your CTA. Accessibility: Make sure your emails are accessible to all users, including those with disabilities. Use alt text for images and ensure sufficient color contrast. Segmentation: Segment your email list to send targeted messages to different groups based on their interests and behaviors.