To maximize the effectiveness of email campaigns, marketers should adhere to several best practices:
Personalize emails by using the recipient's name and other relevant information. Ensure emails are mobile-friendly as a significant portion of users access emails through mobile devices. Test different elements such as subject lines, images, and calls-to-action (CTAs) to see what resonates best with the audience. Maintain a clean email list by regularly removing inactive subscribers. Comply with all relevant legal requirements to avoid fines and maintain trust with subscribers.