What Are Some Best Practices for Email Segmentation?
To get the most out of your email segmentation efforts, consider these best practices:
Start Simple: Begin with basic segmentation and gradually move to more complex criteria as you gather more data. Keep Your Data Updated: Regularly update and clean your email list to ensure accuracy. Test and Optimize: Continuously test different segments and optimize your strategies based on performance. Use Automation: Leverage email automation tools to manage and execute your segmentation strategies efficiently.