What Are Some Best Practices for Maintaining a Clean Email List?
To maintain a clean email list, consider the following best practices: - Use double opt-in methods to ensure that the email addresses you collect are valid. - Regularly monitor your bounce rates and remove addresses that repeatedly bounce. - Segment your list to identify inactive subscribers and consider running re-engagement campaigns before removing them. - Employ email verification tools to periodically validate your list. - Monitor your sender reputation and take immediate action if you notice any decline.