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What Are Some Best Practices for Using Unsplash Images in Emails?

To maximize the effectiveness of Unsplash images in your email campaigns, follow these best practices:
Use Alt Text: Always include descriptive alt text for your images. This helps with accessibility and ensures your message gets across even if images don't load.
Balance Text and Images: Strike a balance between text and images. Too many images can overwhelm recipients, while too much text can be off-putting. Find a harmonious balance that enhances readability and engagement.
Maintain Relevance: Ensure that every image used adds value to your content. Irrelevant images can confuse recipients and dilute your message.
Monitor Performance: Track the performance of your emails with images. Use metrics like open rates, click-through rates, and engagement levels to assess the impact of your visual content and make necessary adjustments.

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