What Are Some Best Practices Recommended by Kath Pay?
Kath Pay recommends several best practices for email marketing, including:
Personalization: Tailoring content to individual preferences and behaviors. Segmentation: Dividing the email list into smaller, targeted groups. Automation: Using automated workflows to send timely and relevant emails. Testing: Continuously testing different elements of the campaigns to optimize performance. Analytics: Regularly analyzing campaign metrics to make data-driven decisions.