What Are Some Challenges of Multi-Channel Journeys?
While multi-channel journeys offer numerous benefits, they also come with challenges:
Complexity: Managing multiple channels can be complex and time-consuming. Consistency: Ensuring a consistent message across all channels can be difficult. Data Integration: Integrating data from various sources to create a unified customer profile can be challenging. Resource Intensive: Requires investment in tools and resources to manage and analyze multi-channel campaigns effectively.