The objectives of email marketing can vary widely depending on your business needs. Here are some common goals:
Increase Sales: Drive more revenue by promoting products or services directly through emails. Brand Awareness: Keep your brand at the top of your customers' minds. Customer Retention: Maintain a relationship with existing customers to encourage repeat business. Lead Generation: Capture new leads by offering valuable content or promotions. Engagement: Foster a community by encouraging interactions through surveys, polls, or social media prompts.