Here are some common methods for validating email marketing results:
- A/B Testing: This involves sending two different versions of an email to a small segment of your audience to see which one performs better. The winning version is then sent to the rest of your list. - Segmentation: Dividing your email list into smaller segments based on specific criteria (e.g., demographics, behavior) allows you to tailor your messages and test their effectiveness on different groups. - Benchmarking: Comparing your metrics against industry standards or your own past performance can help you gauge the success of your campaigns.