lost revenue

What are Some Common Mistakes Leading to Lost Revenue?

Several common mistakes can lead to lost revenue in email marketing:
1. Ignoring Mobile Optimization: With more people reading emails on their phones, failing to optimize for mobile can lead to lost revenue.
2. Overlooking Personalization: Generic emails are less likely to engage recipients. Personalization can significantly boost engagement and revenue.
3. Failing to Test: Not A/B testing your emails means you miss out on valuable data that could help optimize your campaigns.
4. Neglecting Compliance: Ignoring laws like the CAN-SPAM Act can lead to penalties and lost revenue.

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