What Are Some Common Mistakes to Avoid in Email Design?
Avoid these common pitfalls to create effective email designs:
- Too Much Text: Long blocks of text can overwhelm readers. Keep your content concise and to the point. - Ignoring Mobile Users: Failing to optimize for mobile can alienate a large portion of your audience. - Overloading with Images: While images are important, using too many can slow down loading times and distract from your message. - Poor CTA Placement: CTAs that are hard to find or click can decrease conversion rates. Place them prominently and make them easy to interact with. - Inconsistent Branding: Maintain consistent branding across all your emails to build brand recognition and trust.