What are Some Common Security Measures for Email Marketing Platforms?
Email marketing platforms should incorporate multiple security measures to protect customer data:
SSL/TLS Encryption: Ensures secure data transmission between the client and the server. Access Controls: Restricts access to sensitive data to only authorized personnel. Data Anonymization: Masks personal data to minimize the risk of exposure. Regular Updates and Patches: Keeping software up-to-date to fix vulnerabilities and enhance security features.