What are some common terms used in Email Marketing?
Understanding key terms can help you navigate the world of email marketing more effectively.
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. Conversion Rate: The percentage of recipients who complete a desired action after clicking a link in your email. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Call to Action (CTA): A prompt in your email encouraging the reader to take a specific action.