Here are some frequently used automation rules in email marketing:
- Welcome Series: Automatically send a series of emails to new subscribers to introduce them to your brand and provide valuable information. - Abandoned Cart Emails: Remind customers who have added items to their cart but have not completed the purchase, encouraging them to finalize their order. - Post-Purchase Follow-Up: Send emails after a purchase to thank customers, request feedback, or suggest related products. - Re-Engagement Campaigns: Target inactive subscribers with special offers or content to rekindle their interest and engagement. - Birthday or Anniversary Emails: Send personalized greetings or special offers to subscribers on their birthdays or other significant dates.