What Are Some Common Types of Email Marketing Automation?
There are several types of email marketing automation that businesses commonly use:
Welcome Emails: Sent to new subscribers to introduce them to your brand and set the tone for future communications. Drip Campaigns: A series of pre-written emails sent over time to nurture leads and guide them through the sales funnel. Transactional Emails: Triggered by specific actions, such as order confirmations or shipping notifications. Re-engagement Campaigns: Designed to win back inactive subscribers and keep your email list engaged. Abandoned Cart Emails: Sent to remind customers to complete their purchase after they have added items to their shopping cart but did not check out.