What Are Some Common Use Cases for RESTful APIs in Email Marketing?
1. Subscriber Management: Automatically add, update, or remove subscribers in your email list based on actions they take on your website or app. 2. Transactional Emails: Send order confirmations, shipping notifications, and other transactional emails triggered by user actions. 3. Behavioral Triggers: Send personalized emails based on user behavior, such as browsing history or past purchases. 4. Performance Tracking: Fetch campaign performance data such as open rates, click-through rates, and conversions to analyze and optimize your campaigns. 5. A/B Testing: Use the API to set up and manage A/B tests to determine the most effective email content and strategies.