There are various techniques you can use to customize your email content:
Personalization tokens: Insert the recipient's name or other personal details into the email. Segmentation: Divide your email list into smaller segments based on specific criteria such as demographics, purchase history, or behavior. Dynamic content: Use content blocks that change based on the recipient's attributes or preferences. Behavioral triggers: Send automated emails based on specific actions taken by the recipient, such as cart abandonment or a recent purchase. Product recommendations: Suggest products or services based on the recipient's past behavior or preferences.