What Are Some Essential Features of Email Marketing Platforms?
Here are some of the must-have features that any robust email marketing platform should offer:
Email Templates: Pre-designed templates that can be customized to fit your brand's look and feel. Automation: Helps in automating repetitive tasks like welcome emails, follow-ups, and birthday wishes. Segmentation: Allows you to divide your email list into smaller, targeted groups based on specific criteria. A/B Testing: Enables you to test different versions of your emails to see which one performs better. Analytics: Provides detailed reports on open rates, click-through rates, and other key metrics.