use alternative metrics

What Are Some Key Alternative Metrics?

Here are some valuable alternative metrics to consider:
Read Time: Measures how long recipients spend reading your emails. Longer read times often indicate higher engagement levels.
Forwarding Rate: Tracks how often your emails are forwarded. A high forwarding rate can signify that your content is highly valuable or shareable.
Social Sharing: Measures how frequently your emails are shared on social media platforms. This can help in assessing the virality of your content.
Unsubscribe Reasons: Understanding why users unsubscribe can provide key insights into areas needing improvement.
Survey Results: Direct feedback from recipients through surveys can offer qualitative data that traditional metrics cannot.

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