Several major data privacy regulations impact email marketing:
General Data Protection Regulation (GDPR): This European Union regulation affects any business that collects data from EU citizens. GDPR mandates clear consent, data protection, and the right to be forgotten. California Consumer Privacy Act (CCPA): Applicable to businesses operating in California or handling data of California residents, CCPA provides consumers with rights over their personal information, including the right to know, delete, and opt-out of data sales. CAN-SPAM Act: This US law sets rules for commercial emails, including requirements for a clear opt-out mechanism, accurate subject lines, and the sender's physical address. Canada's Anti-Spam Legislation (CASL): CASL requires obtaining consent before sending commercial emails and providing an easy unsubscribe option.