What are Some Key Data Protection Laws Affecting Email Marketing?
Several key data protection laws impact email marketing, including:
- General Data Protection Regulation (GDPR): Enforced in the European Union, GDPR is one of the most comprehensive data protection laws. It requires explicit consent from individuals before collecting and using their data. - California Consumer Privacy Act (CCPA): This law provides California residents with rights over their personal data and imposes obligations on businesses to ensure transparency and accountability. - CAN-SPAM Act: Applicable in the United States, this act sets rules for commercial emails, including the requirement to provide a clear way to unsubscribe. - Canada's Anti-Spam Legislation (CASL): This law governs email marketing in Canada, requiring consent and providing guidelines on the content of commercial messages.