What are Some Key M3AAWG Guidelines for Email Marketers?
M3AAWG offers several best practices that email marketers should follow:
Authentication: Implement email authentication protocols like SPF, DKIM, and DMARC to verify the legitimacy of your emails. List Management: Use confirmed opt-in methods to ensure your email list is composed of engaged and willing recipients. Content Quality: Ensure that your email content is relevant, valuable, and free from misleading information. Sending Frequency: Avoid sending emails too frequently to prevent annoyance and potential spam reports. Compliance: Adhere to legal requirements such as CAN-SPAM, GDPR, and other relevant regulations.