Here are some critical metrics that can be enhanced through advanced analytics:
Customer Lifetime Value (CLV): Understanding the long-term value of customers to optimize acquisition and retention strategies. Engagement Score: A composite score that measures how actively recipients interact with your emails over time. Predictive Churn: Forecasting which subscribers are likely to unsubscribe or become inactive. Segmentation Analysis: Identifying distinct groups within your email list based on behavior and preferences. Revenue Attribution: Linking email interactions to actual sales to measure the direct impact of email campaigns on revenue.