reputation monitoring tools

What Are Some Key Reputation Monitoring Tools?

There are several tools available that can help you monitor and manage your email reputation. Here are some of the most popular ones:
1. Sender Score by Return Path
Sender Score is a widely used tool that provides a numerical score from 0 to 100, indicating the reputation of your sending IP address. A higher score means a better reputation. The tool also offers insights into various factors affecting your score, such as spam complaints and bounce rates.
2. Google Postmaster Tools
Google Postmaster Tools is a free service that provides detailed reports on your email performance with Gmail users. It offers information on spam rates, domain reputation, and delivery errors, helping you understand how your emails are treated by Google’s email infrastructure.
3. Microsoft SNDS
Smart Network Data Services (SNDS) by Microsoft allows you to monitor your IP address reputation with Outlook.com and other Microsoft email services. It provides data on spam complaints, spam trap hits, and overall email traffic patterns.
4. Barracuda Central
Barracuda Central offers a real-time look at your email reputation. The tool provides insights into whether your IP address is listed on any of Barracuda’s blocklists, which can affect your deliverability to users protected by Barracuda’s email security solutions.
5. Postmark's Spam Check
Postmark's Spam Check is a tool that evaluates your emails against commonly used spam filters. It provides a score and detailed feedback on what might trigger spam filters, allowing you to make necessary adjustments to improve your deliverability.

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