What are some key takeaways from MarketingSherpa's email marketing benchmarks?
MarketingSherpa's benchmark reports are a goldmine of information for marketers looking to measure their performance against industry standards. Key takeaways often include average open rates, click-through rates, and conversion rates across various sectors and demographics. These benchmarks help marketers set realistic goals and identify areas for improvement. For example, if a companyâs open rate is significantly lower than the industry average, it might indicate a need to improve subject lines or sender reputation.