Several key areas should be examined during an audit:
Email List Quality: Assess the health of your email list by checking for inactive subscribers, bounces, and spam complaints. A clean list improves deliverability and engagement. Content Performance: Review your email content, including subject lines, copy, and design. Identify what resonates with your audience and what needs improvement. Engagement Metrics: Analyze open rates, click-through rates, conversion rates, and other key metrics to gauge the effectiveness of your campaigns. Segmentation and Personalization: Evaluate how well you segment your audience and personalize your emails. Personalized emails typically yield higher engagement. Compliance: Ensure your emails comply with relevant regulations, such as GDPR and CAN-SPAM Act. Non-compliance can lead to legal issues and damage your reputation.