What are Some Popular Scripting Languages Used in Email Marketing?
Several scripting languages are commonly used in email marketing:
Liquid: Often used with platforms like Shopify and Mailchimp, Liquid is a template language that allows for dynamic content in emails. AMPscript: Specific to Salesforce Marketing Cloud, AMPscript is used for advanced personalization and data retrieval. JavaScript: Although limited in email clients, JavaScript is sometimes used for progressive enhancement in emails.