Personalization: Use data to tailor your emails to individual preferences and behaviors. Transparency: Be clear about your intentions and what recipients can expect from your emails. Real Voices: Craft emails that sound like they are from a real person rather than a corporate entity. This can be achieved by using a conversational tone and signing off with a real name. Honesty: Avoid misleading subject lines or offers. Make sure your content delivers on its promises. Visual Authenticity: Use real images and avoid stock photos when possible to give your emails a more genuine feel.