What Are the Benefits of Allowing Preference Changes?
Allowing preference changes can lead to several benefits, including:
Higher Engagement: Subscribers are more likely to engage with content that is relevant to their interests. Reduced Unsubscribe Rates: By giving subscribers control over their preferences, you can reduce the likelihood of them opting out completely. Improved Deliverability: Lower spam complaints and higher engagement rates can positively impact your email deliverability. Better Data Insights: Understanding subscriber preferences can provide valuable insights for refining your email marketing strategy.