Personalization: With detailed records, you can create more personalized and targeted email campaigns, increasing engagement and conversion rates. Segmentation: Detailed data helps in accurately segmenting your audience, allowing you to send more relevant content to different user groups. Performance Analysis: Detailed records enable you to analyze the performance of your email campaigns comprehensively, helping you identify what works and what doesn't. Compliance: Detailed records ensure that you are complying with legal requirements, reducing the risk of penalties and reputational damage.