Using direct address in email marketing offers several benefits:
Increased Engagement: Personalized emails are more likely to capture the recipient's attention and encourage interaction. Higher Open Rates: Emails that include the recipient's name in the subject line often see higher open rates. Improved Customer Loyalty: Personalized communication helps build a stronger relationship with your customers, fostering loyalty and repeat business. Better Conversion Rates: Customized emails can lead to higher conversion rates as they are more relevant to the recipient's needs and interests.