- Enhanced Engagement: Podcasts offer a more personal connection with your audience, which can lead to higher engagement rates. - Increased Traffic: Driving traffic to your podcast can help grow your listener base and increase overall exposure. - Better Content Delivery: Podcasts allow you to deliver content in a format that is easy for users to consume on-the-go. - Improved Metrics: By tracking clicks on podcast links, you can gain insights into what content your audience finds most interesting.