Logging activity offers several benefits, including:
Compliance: Helps in adhering to legal requirements like GDPR and CAN-SPAM Act by keeping an accurate record of opt-ins and opt-outs. Performance Analysis: Provides data for in-depth analysis to understand the effectiveness of your campaigns. Personalization: Allows for more targeted and personalized email campaigns based on past interactions. Troubleshooting: Helps in identifying issues like high bounce rates or low engagement rates.