Higher Engagement: Since recipients have shown interest in your content, they are more likely to open, read, and interact with your emails. Better Deliverability: Emails sent to a permission-based list are less likely to be marked as spam, ensuring higher deliverability rates. Compliance: Adhering to regulations like GDPR and CAN-SPAM protects your business from legal issues and fines. Improved ROI: Targeting recipients who have given consent typically leads to better conversion rates and a higher return on investment.