permission based lists

What are the Benefits of Permission-Based Lists?

Permission-based lists provide several benefits:
Higher Engagement: Since recipients have shown interest in your content, they are more likely to open, read, and interact with your emails.
Better Deliverability: Emails sent to a permission-based list are less likely to be marked as spam, ensuring higher deliverability rates.
Compliance: Adhering to regulations like GDPR and CAN-SPAM protects your business from legal issues and fines.
Improved ROI: Targeting recipients who have given consent typically leads to better conversion rates and a higher return on investment.

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