What Are the Benefits of Permission-Based Marketing?
Adopting permission-based marketing in your email strategy offers numerous benefits:
Higher Deliverability: Emails sent to a consented list are less likely to be flagged as spam, ensuring higher deliverability rates. Improved Open and Click-Through Rates: Subscribers who have opted in are more likely to engage with your content, leading to better open and click-through rates. Stronger Customer Relationships: By respecting your subscribers' preferences, you can build long-term, trust-based relationships. Cost-Effective: Targeting a smaller, interested audience can be more cost-effective and yield better results than sending emails to a large, uninterested group.