regularly remove inactive subscribers

What Are the Benefits of Removing Inactive Subscribers?

Removing inactive subscribers helps in several ways:
Improved Deliverability: Fewer inactive subscribers mean better engagement rates, which ESPs interpret positively.
Cost Efficiency: Many email marketing platforms charge based on the number of subscribers. Removing inactive ones can reduce costs.
Enhanced Analytics: A cleaner email list provides more accurate data, allowing for better decision-making and campaign adjustments.

Frequently asked queries:

Why Should You Regularly Remove Inactive Subscribers?
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