What are the Benefits of Segmentation and Targeting?
Both segmentation and targeting offer numerous benefits, including:
Increased Engagement: Personalized and relevant emails are more likely to be opened and clicked. Higher Conversion Rates: Targeted messages are more effective at driving actions like purchases or sign-ups. Better Customer Retention: Relevant content keeps subscribers interested and reduces unsubscribe rates. Improved ROI: Efficient use of resources results in better returns on your email marketing investment.