Enhanced Trust: Ethical practices build trust between the brand and its audience, leading to higher engagement rates and customer loyalty. Compliance and Avoidance of Penalties: Adhering to regulations like GDPR and CAN-SPAM helps avoid hefty fines and legal issues. Improved Reputation: A brand known for its ethical practices is more likely to attract and retain customers, thereby improving its market reputation. Better Performance Metrics: Respecting subscribers' preferences results in better open rates, click-through rates, and overall campaign performance.