What are the Benefits of Testing UX in Email Marketing?
Testing UX offers numerous benefits:
Higher Engagement: Optimized emails are more likely to engage recipients, leading to higher open and click-through rates. Better Conversion Rates: A well-optimized email is more likely to convert recipients into customers. Improved Deliverability: Engaging emails are less likely to be marked as spam, improving your overall deliverability. Enhanced Brand Reputation: Consistently delivering valuable and engaging emails enhances your brand's reputation.