Ease of Use: Users can submit their information without leaving Facebook, reducing the steps needed and increasing the likelihood of submission. Mobile Optimization: Lead Ads are optimized for mobile, making it easy for users to fill out forms on their smartphones. High-Quality Leads: The data collected is often more accurate because it can be pre-filled using information from the user's Facebook profile. Integration: Seamless integration with various CRM and email marketing platforms for real-time data sync.