What are the benefits of using predictive analytics?
Predictive analytics uses historical data and statistical algorithms to forecast future outcomes. In email marketing, this can be used to predict customer behavior, such as the best time to send emails or which products a customer is likely to buy. By integrating predictive analytics, marketers can make more informed decisions and optimize their campaigns for better results. Predictive analytics helps in maximizing ROI by targeting the right audience with the right message at the right time.