What Are the Benefits of Using Video in Email Marketing?
Increased Engagement Videos can boost engagement rates by making your emails more interactive and visually appealing. This can lead to higher open rates, click-through rates, and time spent on your content.
Enhanced Information Retention People tend to retain information better when it is presented in a video format. This makes videos a powerful tool for conveying complex messages or showcasing products.
Better Conversion Rates Videos can effectively lead your audience through the sales funnel by providing valuable information and compelling CTAs. This can translate to higher conversion rates and improved ROI.