What Are the Best Practices for Adding Social Media Links to Emails?
When adding social media links to your emails, it is essential to follow certain best practices to ensure effectiveness:
Place social media icons in a prominent location, such as the header or footer. Use recognizable and consistent icons that align with your brand’s visual identity. Ensure the links open in a new tab to prevent users from leaving your email. Test the links to ensure they direct to the correct social media profiles.