What Are the Best Practices for an Unsubscribe Link?
1. Visibility: Place the unsubscribe link in a prominent position, typically at the footer of the email. Avoid burying it under layers of text. 2. Simplicity: Use straightforward language like "Unsubscribe" or "Opt-out". Avoid jargon or misleading terms. 3. Single-click: Aim for a one-click unsubscribe process. Adding extra steps can frustrate users and increase the likelihood of your emails being marked as spam. 4. Confirmation: After the user clicks the unsubscribe link, show a confirmation page to acknowledge their request.